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Tuesday
April 17, 2012 From the Desk of … Jay OstrowFiled under: ASI Canada Shows, shows and more shows, from National Shows to the ASI Canada Seminars and the ASI Canada Advantages Roadshows. I was pleased to hear that distributors and suppliers were using the Channel Study & Case Studies ASI has created to help provide a solid foundation for upselling a client or re-establishing the benefits and return on investment that promotional products bring to the table for any company. We’re just a few months away from the launch of what was once Logomall® to the NEW ASI Canada’s ESP Websites. This new website solution has so many bells and whistles to help you grow your Web business, it’s truly amazing and simple. YES, simple, easy, basic, elementary. You get my point. Lastly, for industry trends, I’m enjoying the fact that what was once old is now new again, and the distributors I’ve spoken with have been positive with respect to their sales and business growth thus far for 2012. Best regards, Jay Did You Know? Did you know that you can view videos right from ASICentral? From hot new products to sales tips to fashion and apparel, there’s a video that will pique your interest. Videos are fun ways to learn new things, see new products and catch up on the latest industry news. Take a look today! Become Industry Certified Today! One of the greatest benefits to your membership is our education program. With online sessions and live ASI seminars, you can quickly and easily fit learning into your schedule. Also, every interactive course that you take earns you points toward your BASI/MASI certification. This certification is not only a great personal achievement – it is a mark of distinction within the advertising specialty industry. To learn more about your certification or to sign up for a class today, visit the Online Learning Center.
Tuesday
January 10, 2012 From the Desk of Jay OstrowFiled under: ASI Canada Happy New Year! 2011 is officially behind us and 2012 is now upon us. One of my goals for 2012 is to provide you with more industry information via this newsletter and my Facebook and Twitter pages. I think you’ll find this recent ASI study Channel Beliefs vs. Customer Need filled with useful information on advertising specialty usage and preferences. I recently completed my BASI certification and found that even after 8 years in the industry, I still gained valuable insight into the industry and collected some great sales and marketing tips. I highly recommend completing your certification by attending online classes and live education (both ASI and non-ASI education are eligible). Lastly, I hope to see you at one of the many upcoming events closest to you.Best regards, Jay Ostrow
Monday
March 21, 2011 The Canadian ad specialty marketplace e-newsletterFiled under: ASI Canada Welcome to the first installment of ASI’s new e-newsletter specifically for the Canadian ad specialty marketplace. This newsletter came about as a joint effort between my colleagues Jay Ostrow, executive director of ASI Canada; Fred Oesen, executive management consultant for ASI Canada, and I (Michele Bell), to give ad specialty professionals in the Canadian marketplace a news venue specifically for you. With national news pertaining to you and industry updates crafted just for the Canadian promotional landscape, we want this e-newsletter to be your resource – as a professional in the Canadian ad specialty industry – to keep you informed and up-to-date on news affecting your business.
Wednesday
February 23, 2011 ASI Canada Seminars Kick Off Out WestFiled under: ASI Canada, Seminars On February 28th, the ASI Canada Seminars start in Winnipeg, Edmonton, Calgary and Vancouver on the Annual Spring Seminar Tour. We’re ecstatic to have Kathy of Redwood Classics doing her first tour with us, as well as Joyce of CSI. We will also have a video presentation on one of our Industry’s hottest topics: How Social Networking Can Help Grow Sales. To learn more about the locations, suppliers educators, and points of topic, please click here. It’s a 5-hour investment that can pay big dividends! We all look forward to seeing you there (and of course, all of your salespeople are welcome too!).
Tuesday
February 1, 2011 2011 is in full swing! So now what?Filed under: ASI Canada I personally like to knock the dust off my shoulders by attending a trade show or two (or in my case, working one). But nonetheless, I love to see the re-energized look in people’s eyes (cue Survivor’s “Eye of the Tiger” song) when speaking with them or seeing them interact at another booth about products. Now it’s all about getting this enthusiasm back to your clients or prospects. Now how can you transfer the excitement to your clients? Ah, to the social media device (that would be your phone, computer, or iPad tablet). Just as we get the newspaper every weekday or weekend to see what’s new and local events “you are your client’s newspaper”. So my next question is like the person who bags my groceries “would you like video or text”? A simple 60-second to 90-second video is a great way to deliver the information and keep it entertaining. If text is the choice of the client then a few pictures, simple and to the point, should do the trick. So, let’s have some fun and get that enthusiasm out there!
Friday
December 17, 2010 2010 ReflectionFiled under: ASI Canada As we get closer to the end of 2010, it’s always nice to sit back and reflect on what impacted us this year. Our industry is forever a paradigm and with the mergers & acquisitions, employees coming and going, economic rebirth, and the passing of great friends/family as well as industry leaders. I’m very optimistic for 2011 for so many reasons: * Industry sales for the advertising specialty industry are predicted to be up. * ASI just released the 2010 Global Ad Impressions Study which surveyed the sections of the United States, Canada, Great Britain, and Australia to show unquestionable proof that imprinted products are a buyer’s best bet to getting their message out. (Click here for the study: http://tinyurl.com/2dpkqto). * New and innovative ideas from networking, digital communications, information sharing, shows/events, and that next hot item. Your ASI Canada family would like to thank all of our distributors, suppliers, decorators, and multi-line reps for all their support during the year and for years to come. Best wishes for a safe and happy holiday season
Wednesday
November 10, 2010 GPS works, but mysteriously…Filed under: A message from Leslie, ASI Canada Recently I took a trip to visit some friends south of Quebec City, I hadn’t been to the area in years and my flight was arriving late in the day
Wednesday
October 13, 2010 Only one more to go…Filed under: ASI Canada Last week I was on the road with the Advantages Road Show visiting Montreal, Ottawa, Toronto and Burlington and I can now say for me the trade show season is complete.
Friday
October 1, 2010 Looking forward to seeing you!Filed under: ASI Canada From the 4th to the 8th I’ll be travelling with the Advantages Roadshow.
Tuesday
September 14, 2010 Magnus & Trevelyan Open HouseFiled under: ASI Canada Thank-you to Debbie, Lake, Cheryl & Neil for inviting me to your Open House today! Magnus & Trevelyan moved in together a couple of weeks ago – at over 70,000 square feet the new location is great. |
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