From the Desk of Jay Ostrow

Filed under: ASI Canada

Happy New Year! 2011 is officially behind us and 2012 is now upon us. One of my goals for 2012 is to provide you with more industry information via this newsletter and my Facebook and Twitter pages. I think you’ll find this recent ASI study Channel Beliefs vs. Customer Need filled with useful information on advertising specialty usage and preferences.

I recently completed my BASI certification and found that even after 8 years in the industry, I still gained valuable insight into the industry and collected some great sales and marketing tips. I highly recommend completing your certification by attending online classes and live education (both ASI and non-ASI education are eligible).

Lastly, I hope to see you at one of the many upcoming events closest to you.Best regards,

Jay Ostrow


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