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Thursday
April 16, 2009 Maybe price is the issue?Filed under: A message from Leslie Recently at the ASI Canada Seminars in Ontario I discussed with people in attendance that things have really changed in the marketplace in the past few months. When discussing promotional ideas with an owner of a business you need to be able to provide proof that your ideas will work to achieve their goals. They simply will not buy into promotional campaigns unless they are convinced that the money they invest will provide an R.O.I. For employees their mindset is similar but more driven by fear, when they say price is the objection what is really motivating them is actually the fear of failure. If the promotion does not achieve their goals they will be held responsible for that failure, so in their mind if they can buy a product from a cheaper source they can at least tell management they saved the company money. A number of people at the seminars requested that I send them a copy of the recently released Advertising Specialties Impressions Study; this is great information to present to clients that want proof that advertising specialties are effective. If you would like more information on the study or if you haven’t seen a copy yet just go to www.asicentral.com/marketing in addition there are PowerPoint Presentations you can personalize to send to clients – it’s really worth your time to check this site out thoroughly! Food for Thought: If you are doing things the same as everyone else, then all your clients have to judge you on is price! Today I was listening to a conference call and one of the tips I heard that I believe is really important was to look at what other businesses are doing that’s successful – then find a way you can apply those strategies to your business. If you’ve got more ideas let me know! |
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