We’re just a few months away from the launch of what was once Logomall® to the NEW ASI Canada’s ESP Websites. This new website solution has so many bells and whistles to help you grow your Web business, it’s truly amazing and simple. YES, simple, easy, basic, elementary. You get my point.

Lastly, for industry trends, I’m enjoying the fact that what was once old is now new again, and the distributors I’ve spoken with have been positive with respect to their sales and business growth thus far for 2012.

Best regards,

Jay

Did You Know?

Did you know that you can view videos right from ASICentral? From hot new products to sales tips to fashion and apparel, there’s a video that will pique your interest. Videos are fun ways to learn new things, see new products and catch up on the latest industry news. Take a look today! 

Become Industry Certified Today!

One of the greatest benefits to your membership is our education program. With online sessions and live ASI seminars, you can quickly and easily fit learning into your schedule. Also, every interactive course that you take earns you points toward your BASI/MASI certification. This certification is not only a great personal achievement - it is a mark of distinction within the advertising specialty industry. To learn more about your certification or to sign up for a class today, visit the Online Learning Center.

I recently completed my BASI certification and found that even after 8 years in the industry, I still gained valuable insight into the industry and collected some great sales and marketing tips. I highly recommend completing your certification by attending online classes and live education (both ASI and non-ASI education are eligible).

Lastly, I hope to see you at one of the many upcoming events closest to you.Best regards,

Jay Ostrow

With national news pertaining to you and industry updates crafted just for the Canadian promotional landscape, we want this e-newsletter to be your resource – as a professional in the Canadian ad specialty industry – to keep you informed and up-to-date on news affecting your business.
This months topics:

We’re ecstatic to have Kathy of Redwood Classics doing her first tour with us, as well as Joyce of CSI. We will also have a video presentation on one of our Industry’s hottest topics: How Social Networking Can Help Grow Sales. 

To learn more about the locations, suppliers educators, and points of topic, please click here.

It’s a 5-hour investment that can pay big dividends! We all look forward to seeing you there (and of course, all of your salespeople are welcome too!).

Now it’s all about getting this enthusiasm back to your clients or prospects.

Now how can you transfer the excitement to your clients? Ah, to the social media device (that would be your phone, computer, or iPad tablet).  Just as we get the newspaper every weekday or weekend to see what’s new and local events “you are your client’s newspaper”. 

So my next question is like the person who bags my groceries “would you like video or text”?  A simple 60-second to 90-second video is a great way to deliver the information and keep it entertaining. If text is the choice of the client then a few pictures, simple and to the point, should do the trick.

So, let’s have some fun and get that enthusiasm out there!

I’m very optimistic for 2011 for so many reasons:

* Industry sales for the advertising specialty industry are predicted to be up.

* ASI just released the 2010 Global Ad Impressions Study which surveyed the sections of the United States, Canada, Great Britain, and Australia to show unquestionable proof that imprinted products are a buyer’s best bet to getting their message out. (Click here for the study: http://tinyurl.com/2dpkqto).

* New and innovative ideas from networking, digital communications, information sharing, shows/events, and that next hot item.

Your ASI Canada family would like to thank all of our distributors, suppliers, decorators, and multi-line reps for all their support during the year and for years to come.

Best wishes for a safe and happy holiday season