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April 13, 2008 ASI Vegas Show - it’s always a great time in Las Vegas!Filed under: ASI Las Vegas Show For me one of the hi-lites of the ASI Show has been the education day. For years I have gone a day early so that I can attend the sessions and I always learn something new. Personally I believe it’s a great way to rejuvenate sales efforts – no matter how many sessions I’ve been to I always get new ideas and tips that help me in my day to day business life. On Wednesday I attended the morning session from Canada’s own Lisa Leitch; the session was “Accelerate your sales with Innovative Advertising Specialty Campaigns”. Lisa is a great speaker and one of the things in her presentation that I was glad to hear was her encouraging attendees to use advertising specialties to promote their own companies. I’ve often questioned why many distributors don’t use the products they’re selling more effectively to demonstrate to clients the value of this medium. Like I’ve already said, Lisa is a great speaker – but throwing is not her strong suit! As a part of her session she asks the audience questions and for those that give good replies she throws them a candy dice (we are in Vegas) it was a nice treat, but her throwing skills could use some work – the dice were flying all over the room! The poor guy sitting across the aisle from me gave a great response to one of her questions and she enthusiastically tossed him the dice which landed right smack in his water glass! I wanted to yell out ‘bet you a hundred bucks you can’t do that again’, but believe it or not I was good and kept quiet! After the session was over Lisa and I had a great laugh about it! I then went to “Lunch and Learn” with a new speaker I haven’t heard before, Nate Booth, the author of a book titled “Get What Your Want by Giving Your Clients What They Uniquely Desire”. I’ve got only one word to describe this session “WOW”! While we all know about consultative selling and asking probing questions – I’ve never heard this unique twist. The basis of his presentation is that people do things for emotional reasons! We all know that in business you need to first get the buyer to like and trust you. But a big focus of what he discussed was “If you want people to understand what you have to offer, they must feel that you understand them first”. Seems so simple but it was the advice he provided on how to get to that point of trust and likability with potential and new customers that was so insightful! I am so glad I attended; in fact I bought his book! Another great education day! I’m really glad that I made the effort to attend (I was a little under the weather with what Wilson Dunn always refers to as a self inflicted wound). Check back later, as I’ll be giving you an update on what our fellow Canadians thought were the hottest new products at this show! 0 CommentsLeave a Comment |
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